Audyence is B2B’s first programmatic marketplace for cost-per-lead inventory. Buy from every publisher in one place, skip the manual workflows, and get lead gen campaigns live in days.
Every other kind of media went programmatic: automated, transparent, bought in real time. B2B lead gen didn't. Buying leads still runs on spreadsheets, one-off publisher deals, and "trusted networks" you can't see into. Audyence brings programmatic speed, transparency, and control to the cost-per-lead model.
See every lead’s true source and path. No more middlemen, black boxes, or veiled “trusted networks".
Plan, buy, and launch campaigns in one place. Automation cuts your time-to-market by up to 95%.
Convert more with precision targeting, built-in fraud detection, and real-time optimization. Powered by 17.5 billion datapoints in the Audyence Data Cloud.
Keep more of your budget on actual leads, with lower cost per lead and up to 2x the ROI of your current stack.
Your paid leads cost more than you think. Audyence estimates up to 47% of a cost-per-lead comes from manual work, commissions, and pre-negotiated markups, not the lead itself. Total Cost of Demand (TCD) is the all-in number: leads, validation, resourcing, and the pipeline you lose to campaign delays. The eBook covers all four. Start by calculating your cost of campaign delay. It's the one that never shows up on a CPL invoice.
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Audyence is trusted by innovative global brands and agencies. Join those who demand innovation.

“The platform is easy to use, and the process from campaign setup to lead approval is straightforward. We are able to generate a high volume of prospects in our key demographic at a cost-efficient rate.”


“We really were impressed with the speed to market and efficiency we experienced working with Audyence. The platform generated the volumes we needed in significantly less time than usual at CPLs that we don’t see with other partners.”


"Honestly, Audyence is very easy to use, and I feel like the concept is a no brainer. It's the future. This is how we all should be doing lead generation."


“What's worked well with Audyence is the balance between control and speed. We can launch campaigns quickly, manage complex suppression and lead review requirements, and still have flexibility in how we work with publishers. That combination has helped us keep content syndication efficient while continuing to drive pipeline across multiple business units.”


“Working with Audyence has changed how we approach demand generation as the platform delivers exceptional results in campaign activation and management, lead volume, lead quality as well as material CPL efficiencies."


“Working in the Audyence platform was extremely easy. Getting a campaign set-up using Audyence’s robust data layer and activating it took minutes and with their highly efficient CPLs and supplier transparency, Audyence really delivers on their promises.”


“Audyence gives us complete transparency and control over our lead generation campaigns, allowing us to precisely target the right audience, select specific publishers, and optimize campaigns in real-time — eliminating the typical black box approach and ensuring we are driving maximum efficiency in CPLs, time to market and operational resources."


"With the Audyence platform, we've greatly accelerated our time to market and uncovered significant efficiencies in our global CPLs. The platform allows us to engage target accounts faster than ever, leading to a more effective and streamlined lead generation process."


“"Since partnering with Audyence, we've decreased our cost per lead by 60% while reaching more senior decision-makers. The platform gives us greater flexibility, more precise and accurate targeting, and a level of ease we've never experienced before. We've never launched this many campaigns with such structure and organization — it's simple to make changes on the fly, and the support from the Audyence team has been exceptional throughout."
Audyence is building software that dramatically improves the ROI of B2B demand generation.
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