Ep. 11 | Marketing Generated Revenue: Rewriting the Playbook
Jessica Fewless

Senior Director Partnerships and Demand Generation, Inverta

Jessica Fewless is a seasoned B2B marketing leader with deep expertise in ABM, partnerships, and customer experience. At Inverta, she leads Partnerships and Demand Generation, driving co-selling and co-marketing initiatives. Previously, she spent seven years at Demandbase, where she built the ABM practice, consulted with hundreds of companies, and developed an ABM Certification program that trained over 5,000 marketers. Passionate about mentorship and community impact, Jessica founded The Green Gyrl Project, a nonprofit empowering young women to explore STEM and environmental leadership. Based in Truckee, California, she’s an avid mountain biker and skier. With a track record of building scalable programs and fostering strategic partnerships, Jessica is a sought-after speaker and advisor in the B2B marketing space.

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