Ep. 12 | Moving from ABM to ABX: Why the Future of Demand is “Marketable Audiences”
Steve Armenti

Founder and CEO, twelfth

SSteve Armenti is the founder and CEO of twelfth, a strategic B2B marketing firm dedicated to helping ambitious revenue leaders overcome marketing and sales alignment challenges. With over 16 years of experience across demand generation, growth marketing, and sales, Steve has become a trusted advisor to high-growth SaaS companies looking to build scalable marketing engines that align with the realities of modern enterprise sales cycles.

Prior to founding twelfth, Steve held leadership roles at some of the most respected brands in B2B tech, including Google and DigitalOcean. At each stop, he built high-performing teams and launched go-to-market initiatives that fueled growth and operational clarity. His approach blends strategic rigor with practical execution, enabling organizations to connect brand, revenue, and buyer needs in meaningful ways.

Known for his ability to simplify the complex and align cross-functional teams around clear, customer-centric strategies, Steve is passionate about helping B2B companies build marketing functions that don’t just support sales, they amplify it. He is also a sought-after advisor and speaker on the evolving role of marketing in enterprise growth.

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