In Episode 2 of the Demand Innovation Series, we interview Michael McLaren, President of North America for Bounteous. Michael focuses on overseeing the delivery of data-driven, fully integrated, end-to-end digital solutions to Bounteous’ blue chip client roster, which includes Fortune 500 brands such as Caesars Entertainment, Coca-Cola, Domino's, and Mars Wrigley. Prior to Bounteous, Michael served as CEO of Merkle B2B, where he led the global advancement of the company’s B2B practice. Previously, he held several key executive roles at McCann Worldgroup, first as worldwide account director on Microsoft; later as President of McCann Erickson USA; followed by a dual role as CEO of McCann Worldgroup Japan and Regional President of McCann Worldgroup Asia Pacific, where he oversaw operations in 14 countries; and finally, as CEO of MRM//McCann, where he was responsible for overseeing global P&L, client relationships, network operations, and international growth of the MRM//McCann global network.